Use case: Articles & market reports


Using Sapeum for quick analysis pulls out insights like:

  • top industry pains and needs
  • key topics within market reports
  • examples of wins and deficiencies by competitor


1. Highlight and tag market reports



Spend 30min training the team to use only these 4 tags (for instance):

Tag Description
Highlight Important takeaway that belongs in Executive Summary
#pain A customer or inustry pain or need
#idea A service idea inside the report
#comp Something relating to a competitor or comparable product/service
#followup An item for the team member to follow up on


2. Create and share a quick summary of a single market report

Executive summary


3. Summarize #idea or #pain from across the industry

Digests by key tags


4. Auto-detect key topics, and additionally filter down to #pain for instance

Positive feedback by month

Digest graph